September 18, 2018

With an enduring passion to keep making better watches which people everywhere will love, CITIZEN marks its 100 years of

The evolution of the brand from a regular pocket watch to the technologically advanced and path-breaking inventions such as the Eco-Drive technology, Satellite GPS watches, World’s thinnest light-powered watches etc. has been unprecedented.

CITIZEN celebrates this milestone with their customers who have trusted the brand for the past 100 years by giving them a cool and customized American Tourister back pack free along with the purchase of any CITIZEN Eco-Drive watch.

For the past 100 years, CITIZEN's enduring passion has been to keep making watches that citizens all over the world will love. And for the next 100 years, the company intends to continue this pursuit of excellence, pushing the possibilities of watch-making design and technology. What makes a watch better for CITIZEN is their guiding principle: "Better Starts Now". Behind every CITIZEN time piece is a commitment to the simple belief that it is always possible to make something better - and now is the time to do it.