About Time Center
Time Center: Jordan’s Leading Watch Retailer and Part of the Kayali Group Legacy
Founded in 1952 by Nasouh Kayali, Time Center has grown from a single watch retailer into Jordan’s premier destination for luxury and fashion watches. Over time, the company evolved to become part of the larger Kayali Group, a symbol of excellence in various sectors.
Today, Time Center boasts a portfolio of over 30 international watch and jewelry brands, offering local consumers an extensive range of products that cater to diverse tastes and price points. Our comprehensive distribution strategy spans a wide retail network, a robust wholesale business, and a thriving corporate division, ensuring that we meet the demands of a growing market.
Complementing our retail success are fully equipped and certified after-sales service centers, dedicated to providing top-tier maintenance and support. An expert administration team of over 50 professionals, based in the prestigious Um Uthaina Vista I building, manages the group’s operations, including brand management, retail, marketing, wholesale, corporate sales, finance, HR, and IT departments.
Time Center continues to build on its heritage while leading the way in Jordan's watch and jewelry industry, backed by the strength and vision of the Kayali Group.
Mr. Samir Kayali and his son, Mr. Nasouh Kayali
Message from Mr. Samir Kayali
Mr. Samir Kayali
With over 62 years of dedicated retail experience, Time center is blessed to be the strongest luxury and lifestyle retailer in Jordan.
The company started by the late Nasouh kayali in 1952 with one shop in down town Amman, one brand and two employees. Nasouh kayali was a visionary who had a dream of becoming the leading watch and jewelry retailer in Jordan. He has taught us (my brother and I) the value of hard work, discipline and believing in your dreams.
His vision of becoming the leading lifestyle retailer in Jordan has been carried by the second generation and the baton will be passed for generations to come. The legacy will be forever continued.
It is because of him that we are where we are... Read More
Mission and Values
Legacy and Tradition
At Time Center, we cherish our rich heritage in the watchmaking industry. Our journey began with the vision of Nasouh Kayali, whose values and principles continue to guide us. As a family-owned business, we take pride in our history and are dedicated to preserving the traditions that have shaped our success for over 71 years.
Passion for Watchmaking
Our deep-rooted passion for fine watchmaking drives everything we do. We are committed to showcasing the artistry and craftsmanship behind each timepiece we offer. This dedication ensures that our clients receive not only exceptional products but also an appreciation for the intricate details and innovations in the world of horology.
Commitment to Excellence
Excellence is at the core of our operations. From the selection of brands we carry to the quality of service we provide, we strive to exceed expectations in every aspect. Our goal is to create a benchmark for luxury retail in Jordan, where every customer experience reflects our unwavering commitment to high standards.
Trust and Reliability
Building trust with our clients is paramount. We aim to be the most trusted name in watches in Jordan by fostering long-lasting relationships grounded in integrity and transparency. Our clients can rely on us for expert advice, quality products, and outstanding service, ensuring their satisfaction at every step.
Family Values
As a family business, we believe in the power of collaboration and support. Our workplace culture is built on loyalty, respect, and open communication, creating an environment where every team member feels valued. This family-oriented approach extends to our customers, as we treat them like an extension of our own family.
Adaptability and Growth
We embrace change and continuously seek opportunities for growth. Our willingness to adapt to market trends and consumer preferences allows us to introduce new brands and innovations, keeping us at the forefront of the industry. This dynamic approach ensures we remain relevant in a constantly evolving market.
Client-Centric Approach
Understanding our customers' needs is essential to our success. We prioritize providing an exceptional retail experience by listening to our clients and tailoring our offerings to meet their preferences. Our goal is to create memorable interactions that foster loyalty and encourage repeat visits.
Future Vision
Looking ahead, we are optimistic about the potential that lies within the Jordanian market. We aim to expand our horizons and welcome partnerships with brands that share our values of excellence and craftsmanship. Together, we will continue to elevate the standard of luxury retail and watchmaking in Jordan.
Organisation
1. Brand Management
Order Placement to Sales: The Brand Management department oversees the full lifecycle of brand products, from placing orders to managing their presence in stores. This team ensures that each brand’s business is handled with precision and care.
Close Collaboration: Working closely with each brand, we ensure alignment with brand guidelines, making sure that all operations respect their image, values, and strategic direction.
2. Communication & Advertising
Strategy Development: Our Communication & Advertising department creates tailored marketing strategies for each brand, ensuring all campaigns reflect the brand's identity and objectives.
Brand Approvals: We respect and follow the approval processes required by each brand, ensuring that all communication adheres to their guidelines.
Reporting & Claims: At the end of every year, we provide detailed end-of-activity reports and advertising claims, offering full transparency and accountability to our brand partners.
3. Supply Chain & Logistics
Logistics & Customs Clearance: Our team manages all logistics and customs clearance processes, ensuring products are efficiently shipped and legally compliant for entry into Jordan.
Distribution: We guarantee smooth product distribution to all our stores, ensuring that products are readily available in both our physical and online stores.
4. Retail Operations
Pricing & Forecasting: Time Center provides in-depth market analysis, pricing strategies, and sales forecasting to optimize product sales and ensure brand success in the Jordanian market.
Store Sales: Our highly trained sales staff, stationed across our stores and e-commerce platform, deliver personalized service and product expertise to customers.
5. CRM & Loyalty Strategy
Customer Engagement: Through CRM tools and loyalty programs, we keep our customers engaged and connected, fostering long-term relationships and brand loyalty.
6. After-Sales Service
Certified Watch Repair: Time Center offers certified after-sales service and expert watch repair, ensuring customers receive top-quality care and maintenance for their purchases.
Post-Purchase Support: We ensure full support post-sale, with warranties and customer service ready to assist for any inquiries or issues.
Distribution
Time Center operates 12 multi-brand boutiques across Jordan, with nine located in the capital city, Amman, one in the vibrant university town of Irbid, and another in the port city of Aqaba. Our boutiques are designed to offer a diverse selection, ensuring each client finds the perfect timepiece that aligns with their style, current trends, and budget.
In Amman, Time Center’s multi-brand boutiques are strategically positioned to cater to a wide range of clients, from high-end luxury shoppers in exclusive malls to more diverse retail destinations in historic and bustling areas of the city.
Our flagship boutique is situated in the ultra-luxurious Um Uthaina Vista, spanning two stories and 170 square meters of retail space. On the ground floor, clients can explore a stunning collection of haute horology brands such as Breguet, Glashütte Original, Jaeger-LeCoultre, and Longines. Upstairs, an exciting array of fashion, sporty, and classic watches awaits.
Time Center also proudly operates seven Swatch points of sale across the kingdom, offering a wide range of accessible and stylish designs for both trendsetters and classic watch enthusiasts.
Over the past few years, Time Center has entered a new era of luxury, establishing standalone boutiques in Amman for world-renowned brands such as Patek Philippe, Audemars Piguet, Bulgari, and Omega. These prestigious stores solidify Time Center’s position as Jordan's premier destination for luxury timepieces, reflecting our commitment to exceptional craftsmanship and high watchmaking.