MOVADO: SWISS HERITAGE, SINCE 1881

July 20, 2017

One of the world’s premier watchmakers, Movado is renowned for its iconic Museum® dial and
modern design aesthetic. Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado
has earned more than 100 patents and 200 international awards for artistry and innovation in
watch design and technology, and Movado timepieces have won world renown for their unique
beauty and timeless design.

Movado is hallmark of some of the most famous timepieces ever created, most notably, the
Movado Museum® Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George
Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has
been acclaimed for purity of design unrivaled in the history of time-keeping. When Horwitt’s dial
was selected for the permanent design collection of the Museum of Modern Art, New York, in
1960, it became the first watch dial ever awarded this distinction. Known today as the Movado
Museum Watch, this legendary dial is regarded as an icon of Modernism. A trademarked and
award-winning design, the celebrated single dot dial now distinguishes a wide range of Movado
timepieces.

Movado also brings fresh and fashionable styling to several of its best-selling collections: The 1881
Automatic family introduces an elegant dress model for men, crafted in rich rose gold PVDfinished
steel, equipped with a fine Swiss automatic movement and black calfskin strap …the
sophisticated Ultra Slim collection adds three new styles for men and women in stainless steel or
yellow gold PVD with impeccably designed top-stitched calf leather straps. …introduced in the
late 1980’s and re-launched just last year, the Esperanza collection with its signature open-link
bracelet design adds a new women’s two-toned model in stainless steel and warm rose gold
PVD, replete with a lustrous white mother-of-pearl dial …Launched in 2006, Series 800 premieres
a compelling new chronograph model for men in stainless steel with a blue aluminum
unidirectional bezel and matching blue dial…three sophisticated additions join Movado’s
signature Museum® Classic collection, crafted in stainless steel or yellow gold PVD, these
elegantly understated timepieces are presented on black calfskin straps…And the
transformative Movado Edge collection, developed in collaboration with industrial designer Yves
Béhar in 2015, adds four new men’s models. Crafted in solid, coffee-colored or black ion-plated
steel, they reflect Movado’s vision – a 21st century collaboration of fine Swiss watchmaking and
design-focused imagination.