Tissot celebrates NBA Paris Game 2023.
Paris, 19 January 2023. On Thursday night, basketball fans around the world turned their attention to the Accor Arena in Paris, France for the NBA Paris Game 2023 as the Detroit Pistons took on the Chicago Bulls in the first NBA game held outside the Americas since the pandemic. As the NBA’s Official Timekeeper since 2015, Tissot was there, timing every second of the game, right down to the final buzzer and making the evening even more special than it already was for its guests as they immersed them into the game and festive atmosphere.
Warrick Gelant, Nolann Le Garrec, Alizée Ekwakwe Priso and Cameron Woki - Tissot - NBA Paris Game Event 2023
Before the game even got going, Tissot had DJ sets by Tatyana Jane and Lil Rosy,
as well as all kinds of entertainment, including a special Tissot zone, where guests
were able to test their own skills playing NBA 2K23, the Official NBA Video Game,
and the Tissot Buzzer Beater digital game, at the Live Bar at the Accor Arena.
That’s not all. Tissot hosted an Aftershow Party, a high-energy event for invited guests that celebrated the shared passion and spirit of the iconic Swiss watch brand and the NBA, which has the biggest global following of the four major American sports.
Tissot hosted close to 200 guests, including some of the biggest names in sports, as well as from the worlds of movies and fashion. Basketball legend and Tissot ambassador Tony Parker and the former shooting guard of the Detroit Pistons, NBA star ‘Rip’ Hamilton were there, as were stars of the silver screen, Noah Schnapp known for his role in Stranger Things and French actors Nassim Lyes and Camille Cottin, along with French MMA fighter Ciryl Gane, and French models Tina Kunakey and Zakari Kunakey
“The NBA Paris Game 2023 was the perfect platform to host such an event. It
allowed us to demonstrate our expertise as Official Timekeeper but also to show
what the brand is about by offering our guests a unique and highly memorable Tissot
experience. We have a lot in common with the NBA, be it our values or our image,
which is why we have been close partners since the beginning of our collaboration.
It has also been a source of inspiration to create some beautiful watches. It is
important to us to embrace the culture of basketball and we are looking forward to
bringing more to the community.” -Sylvain Dolla, Tissot CEO.
To celebrate the longstanding partnership with the NBA Tissot enriched one of its most iconic sports watches, the Tissot SuperSport, with vibrant new straps. A musthave for NBA fans is the Wilson® Edition strap, crafted from the same leather used to make the official game ball. The collection features straps inspired from the uniforms of 11 different NBA teams, including Los Angeles Lakers, Miami Heat, Chicago Bulls, Golden State Warriors, Toronto Raptors and Milwaukee Bucks. These easy, versatile, fun-to-wear straps will add a vibrant twist to the look of the black SuperSport.